Popeyes Big Box Crave Off
For Popeyes, we were tasked with creating a unique multi-sensory, technological experience. The participants put on brainwave headsets that would allow them to “out-crave” each other. Their corresponding EEG brainwave data would then pull a Big Box tray towards them. Our custom built table housed an electromagnetic levitation device on a concealed belt-driven slider that was controlled purely by the player's minds in real time.
A custom built web game was launched alongside the ad where users around the world could compete against eachother for a year’s supply of fried chicken. All in all, the campaign had 40+ million online impressions.
For Popeyes, we were tasked with creating a unique multi-sensory, technological experience. The participants put on brainwave headsets that would allow them to “out-crave” each other. Their corresponding EEG brainwave data would then pull a Big Box tray towards them. Our custom built table housed an electromagnetic levitation device on a concealed belt-driven slider that was controlled purely by the player's minds in real time.
A custom built web game was launched alongside the ad where users around the world could compete against eachother for a year’s supply of fried chicken. All in all, the campaign had 40+ million online impressions.
Sr. Producer
-Environmental Design
- Fabrication
- Web Development
- Video Production
- Arduino
- Animation
- web app/game development
Jett Gelber - Sr. Experiential Producer, Venice, CA contact